PRIVACY POLICY
Wisconsin Vintners Association
Effective Date: October 7, 2026
The Wisconsin Vintners Association ("WVA," "we," "our," or "us") is committed to protecting the privacy of our members, website visitors, and event participants. This Privacy Policy explains what information we collect, how we use it, and how we protect it.
1. Information We Collect
We may collect personal information that you voluntarily provide when you:
- Apply for membership
- Renew your membership
- Register for events
- Subscribe to newsletters or email communications
- Contact us through our website
- Participate in a survey
The information we collect may include:
- Name
- Mailing address
- Email address
- Telephone number
- Membership status and history
- Event registration information
- Other information you choose to provide
- When payments are made through our website, payment information is processed by our third-party payment providers.
- Please note that your financial information is collected and stored by a third party payment processing company. Use and storage of that information is governed by the third party payment processor’s applicable privacy policy. The Wisconsin Vintners Association does not store complete credit card numbers on its servers.
- Communications information. We may also collect other information during our communications with you, including information that you send to us when interacting with any club member or when you call us or send emails or text messages. This may include information about how you contacted us, your marketing preferences, and other information that you choose to share.
2. How We Use Your Information
We use the information we collect to:
- Manage memberships and member accounts
- Process membership applications and renewals
- Register participants for events and activities
- Communicate with members regarding club news, meetings, educational programs, competitions, and other activities
- Reply to your questions, inquiries, or customer service requests or to send you notices, updates, security alerts, or support and administrative messages.
- Send newsletters and announcements
- Maintain club records
- Improve our website and member services
- Monitor and analyze trends, usage and activities in connection with our Services and to improve the Services.
- Facilitate contests, sweepstakes and promotions, and to process entries and provide prizes and rewards.
- To detect, investigate and prevent fraudulent transactions and other illegal activities on the Services and to protect the rights and property of us and our customers.
- To carry out our obligations arising from any contracts entered into between you and us, including for billing and collection.
The Wisconsin Vintners Association does not sell, rent, or trade personal information to third parties for marketing purposes.
We may share information with trusted service providers who assist us in operating our organization and website, including:
- Membership management services
- Email communication services
- Payment processing providers
- Website hosting providers
- These providers are authorized to use personal information only as necessary to provide services on our behalf.
We may also disclose information when required by law or when necessary to protect the rights, property, or safety of the Association, its members, or others.
3. Member Directory Information
If the Association provides a member directory or member-only contact information, access is limited to Association members and is intended solely for networking and Association-related purposes.
Members may request that certain personal information not be displayed in any member directory by contacting the Association.
4. Cookies and Website Analytics
Our website may use cookies and similar technologies to improve functionality and understand how visitors use the site.
We may use website analytics tools that collect non-personal information such as:
- Browser type
- Device information
- Pages visited
- Date and time of visits
- This information is used only to improve the website and member experience.
5. WHAT IS OUR LEGAL BASIS FOR PROCESSING?
In certain countries we are required to have a legal basis for collecting and using your personal information. Our legal basis will depend on the personal information concerned and the specific context in which we collect it. We will normally collect personal information from you only where we have your consent to do so, where we need your information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your fundamental rights. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the details provided in the “Contact Us” section below.
6. HOW WE SHARE YOUR PERSONAL INFORMATION?
We may share your personal information with members only.
We may be legally required to disclose or share your personal information without your consent in some circumstances, for example to comply with a court order or law enforcement. In such circumstances, we will only disclose your personal information if we have a good-faith belief that such sharing is required under applicable legal obligations.
7. YOUR MARKETING CHOICES
When you sign up to receive our newsletter or marketing/promotional messages, we use your personal information to help us decide which products, services and offers may be of interest to you.
We will send marketing messages to you if you have asked us to send you information, bought goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion. If you opt out of receiving marketing messages, we may still send you non-promotional emails. We will ask for your consent before we share your personal information with any third party for their direct marketing purposes.
You may unsubscribe from marketing messages through a link we include on messages we send you. You can also ask us to stop sending you marketing messages at any time by contacting the Corresponding Secretary.
8. RETENTION OF YOUR DATA AND DELETION
Your personal information will not be kept longer than is necessary for the specific purpose for which it was collected.
When we decide how long we will keep your information we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, why we need it, and any relevant legal requirements (such as legal retention and destruction periods).
The foregoing will, however, not prevent us from retaining any personal information if it is necessary to comply with our legal obligations, in order to file a legal claim or defend ourselves against a legal claim, or for evidential purposes.
9. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, you may have some of the following rights under applicable data protection laws. To exercise any of them, please contact us using the details provided in the “Contact Us” section below
You may object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information, (i.e. your data to be transferred in a readable and standardized format).
If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
You may also have the right to complain to a supervisory authority about our collection and use of your personal data. For more information, please contact your local supervisory authority.
10. Data Security
We take reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, disclosure, alteration, or destruction.
While we strive to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
11. Access to and Correction of Information
Members may review and update their personal information by logging into their member account or by contacting the Association.
We encourage members to keep their information current to ensure accurate communications and records.
12. Email Communications
Members and subscribers may receive emails regarding:
- Membership matters
- Club meetings and events
- Educational opportunities
- Newsletters
- Association announcements
- Recipients may opt out of non-essential communications by using the unsubscribe link provided in emails where applicable.
13. Children's Privacy
The Wisconsin Vintners Association is intended for adults interested in home winemaking and viticulture. Our website is not directed toward children under the age of 21, and we do not knowingly collect personal information from children.
14. Changes to This Privacy Policy
The Wisconsin Vintners Association may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
15. Contact Us
If you have questions or concerns about the information in this Privacy Policy, our handling of your personal information, or your choices and rights regarding such use, please do not hesitate to contact us at:
Wisconsin Vintners Association
16. Agreement
By using our website, registering for events, or becoming a member, you acknowledge and agree to the terms of this Privacy Policy.
Last Updated: September 23, 2026